Prenatal & Postnatal
fitness specialist academy
Coach Pregnant and Postpartum Clients With Confidence, Clinical Depth, and a Practice That Pays
The PFSA Certification is the most comprehensive perinatal fitness certification available - rebuilt from the ground up after 10 years, 11 focused modules, and a curriculum designed around how your clients actually train.
“I opened my business just one year ago, with a higher price point because I had invested in these certifications and knew I would be competitive in the marketplace."
KELLY SMITH
Personal Trainer and Pre/Postnatal Fitness Specialist (Full Body Fitness, Seattle)
The most underserved population in fitness is also the most loyal and they are willing to pay for someone who actually knows what they're doing.
85% of women become pregnant at some point in their lifetime.
Most fitness and health professionals have never been taught how to coach them properly.
No pelvic floor training, no diastasis recti guidance, no return-to-exercise framework.
Just a paragraph in a standard certification about avoiding certain exercises.
The gap creates a significant opportunity for the coaches and clinicians who step in with real expertise.
“I would argue she is the best teacher in the market. She says things in suchhhhh simple ways. I've been able to confidently help my moms heal their diastasis, and see significant improvements in prolapse symptoms. Her education is what helped me feel confident in actually training this niche well!"
LAUREN SMILEY
Certified Pregnancy and Postnatal Fitness Trainer
“I've learned that postpartum fitness is more than how to recover from pregnancy or how to heal a diastasis. Jessie challenged me to question things like 'pre-baby body' and losing the 'baby weight.' I can't recommend the Academy enough!"
Chrstine McDowell
Certified Pregnancy and Postnatal Fitness Trainer
PFSA graduates consistenly report:
- 25-50% increase in their hourly rates
- The ability to charge $125-$200 per session for skills 90% of coaches cannot offer
- Long-term client relationships that span pregnancy, postpartum, and beyond - 1 to 3 years of ongoing work with the same clients
- Waitlists of clients ready to book as soon as space opens
- Referral partnerships with OBs, midwives, and pelvic health professionals who send clients directly to you
Pregnant and postpartum clients are actively searching for someone qualified to help them.
When you become that person in your community, you stop competing on price - and start competing on expertise.
PFSA is built for health and fitness professionals who want to work with the perinatal population the right way.
This certification is the right fit if you are a:
- Personal Trainer, Kinesiologist, or Group Fitness Instructor looking to build a loyal, high-value client base in the fastest-growing fitness niche - and stop losing clients when they become pregnant.
- Chiropractor, Massage Therapist, or Athletic Therapist wanting to expand your services, increase client retention, and add evidence-based perinatal fitness expertise to your clinical practice.
- Yoga Instructor, Pilates Teacher, Barre Class Leader seeking to create premium specialized classes for pregnant and postpartum clients - and charge accordingly.
- Birth Worker, Doula, Midwife, Naturopathic Doctor aiming to add profitable fitness or rehab services to your offerings and become a more complete resource for your perinatal clients.
- Physical or Occupational Therapist seeking to better understand strength and conditioning in the perinatal content and progress clients beyond traditional rehabilitation exercises.
- Aspiring Coach or Clinician ready to enter the industry with a specialized advantage from day one.
After 10 years and hundreds of certified specialists - we rebuilt everything.
When I launched the original PFSA certification in 2016, there was almost nothing available for fitness and health professionals who wanted to specialize in perinatal coaching.
What existed was outdated, generic, and almost entirely ignored pelvic floor health.
So I built something better. And it worked.
Hundreds of coaches and clinicians have gone through the program, built thriving practices, and transformed the care available to pregnant and postpartum clients in their communities.
But after 10 years, I could see what needed to change.
The program had grown into two separate certifications - prenatal and postnatal - that covered a lot of overlapping ground.
Students were spending more time than necessary getting certified, and important clinical content was split across the two courses in ways that made it harder to apply.
So I started over.
The redesigned PFSA is one unified certification. 11 focused modules. A cleaner architecture, deeper pelvic floor content, and a curriculum built around the reality that most of your clients with experience both pregnant and postpartum - and deserve a coach who understands both.
This is the certification I wish had existed when I started.
“The courses I had done to that point felt like I was jumping through a hoop. Jessie’s course felt like she was reaching out to help me to help enrich and develop me as a professional and help me feel more competent working with a population that deserves to be honoured, recognized and approached competently.”
Amy Cooper
Perinatal Fitness Trainer
11 Modules. 4 Tracks. One Certification that covers the full perinatal journey.
Unlike standard certifications that give you a few pages on pregnancy or postpartum, PFSA goes deep on the clinical knowledge, practice programming, and coaching skills that actually make a difference in your clients' lives.
FOUNDATION TRACK: Modules 1-4
The knowledge that applies to every client, regardless of where they are in their perinatal journey.
MODULE 1
Core, Pelvic Floor & Movement Fundamentals
Anatomy, function, and the pressure canister model. Breathing mechanics as a coaching tool. The foundational movement patterns every perinatal practitioner needs before anything else.
MODULE 2
Perinatal Conditions
Diastasis recti, incontinence, pelvic organ prolapse - what they are, how to recognize them, what the evidence says, and where your scope of practice as a fitness professionals begins and ends. You learn these conditions once, thoroughly, before encountering them in specific clinical contexts later in the course.
MODULE 3
Inclusive & Trauma-Sensitive Coaching
Anti-diet and weight-neutral coaching frameworks. Anti-racism and supporting historically marginalized clients. Queer and trans inclusion. Body image, mental health, and the emotional dimensions of the perinatal experience. This module shapes how you coach, not just what you know.
MODULE 4
Assessment & Programming Foundations
Client intake, symptom screening, and functional movement assessment for both prenatal and postpartum clients. How to build individualized programs. Documentation, professional standards, and building referral partnerships with healthcare providers.
PREGNANCY TRACK: Modules 5-7
Trimester-by-trimester coaching, programming, and birth preparation.
MODULE 5
The Science & Physiology of Pregnancy
The evidence base for exercise in pregnancy. Trimester-by-trimester physiological changes. Cardiovascular, hormonal, and musculoskeletal adaptations. Contraindications, red flags, and medical clearance. How diastasis, incontinence, and prolapse present specifically in the pregnant body.
MODULE 6
Prenatal Strength & Conditioning
Trimester-specific programming adaptations. Strength training through pregnancy. Cardiovascular and conditioning guidelines. Managing common conditions in training: pelvic girdle pain, pubic symphysis dysfunction, SI joint pain, round ligament pain. Program templates you can use with clients immediately.
MODULE 7
Birth Preparation & Late Pregnancy
The birth process and what fitness coaches need to understand. Pelvic floor preparation for labour and delivery. Third-trimester coaching: adaptations, conversations, and setting postpartum expectations. Cesarean birth: preparation and implications for coaches and clinicians.
postpartum TRACK: Modules 8-10
Recovery, healing and return-to-performance coaching.
MODULE 8
Fourth Trimester & Early Recovery
Physiological recovery after vaginal and cesarean birth. The emotional and psychological dimensions of new parenthood. Safe early movement progressions from weeks 0 through 12. Sleep, fatigue, and how recovery affects programming decisions.
MODULE 9
Pelvic Health Recovery
Where your clinical depth becomes your biggest professional differentiator. Assessment and exercise progressions for diastasis recti recovery. Pelvic organ prolapse: coaching strategies and training considerations. Cesarean scar tissue and its impact on function. Urinary and bowel health. Postpartum sexuality.
MODULE 10
Return To Fitness & Performance
Return-to-exercise frameworks: timelines, load management, and intensity progression. Strength training progressions in the postpartum period. Return-to-running criteria, assessment, and programming. High-impact and high-intensity sports: criteria and progression. Long-term athletic performance and lifetime considerations.
bonus sections!
PRACTICE TRACK
Build The Business That Makes Your Expertise Sustainable
Pricing your services: one-on-one packages, group programs, and workshops. Marketing to prenatal and postpartum clients. In-person, online, and hybrid business models. Creating long-term client relationships and maximizing lifetime value. Building strategic referral partnerships with healthcare providers.
REFERENCE LIBRARY
Your Professional Resource Hub - Accessible Through The Course
The Reference Library is organized into four sections: Programming Tools, Condition Reference Guides, Workshop & Business Templates, and Assessment Tools. These are documents and frameworks you return to in practice - not just during the course.
The Results You'll Experience With PFSA
“It was laid out beautifully. It was like plug and play. You made it so simple to implement. That was a driving force behind it all, too. I felt like I could do this. You make it so simple and easy that I felt confident in launching our programs.”
Rikki Cortese
Prenatal and Postnatal Exercise Specialist
“It completely exceeded my expectations with the amount of knowledge she brought into the course. It really made me see things in a different way. I really loved that I could go at my own pace. I would definitely recommend this course to anyone who works with this population - you'll be glad you did it!"
Justine Veloza
Physical Therapist
“It is actually the qualification that I feel the most proud of. I'm really excited to see what the universe has in store for me when it comes to sharing the knowledge! I already know I have helped my clients with life changing advice."
Tracey perry
Group Fitness Instructor
learn from our expert faculty
Learn directly from the leading voices in perinatal fitness, pelvic health and inclusive coaching.
Every expert interview in PFSA has been restructured as a curated Expert Spotlight - three short, specifically chosen clips from each interview, a written synthesis of the key takeaways and a reflection prompt.
You get the clinical expertise and professional insight of these leaders without spending hours on unguided interviews.
And, the full conversation is always available when you want to go deeper.
A Few Featured Experts:
Mandy is a Pelvic Health Physiotherapist at her clinic, Nurture Her, and Birth Doula in Edmonton, AB.
Ericka Hart holds a Master’s of Education in Human Sexuality from Widener University. Hart’s work forces us to see our systems of care as complicit in the perpetuation of illness and contextualizes the experiences of marginalized community.
Dr. Uchenna “UC” Ossai is a sex-positive pelvic health physical therapist, sex educator and counselor, and is on faculty for the University of Michigan in Ann Arbor, Sexual Health Certificate Program.
Heba Shaheed is a Sydney, Australia based women’s health coach and Pelvic Health Physiotherapist, and the founder of, The Pelvic Expert. Heba teaches about prolapse, incontinence, anal sphincter injuries, and sexual pain.
Chrissy King is a writer, speaker, strength coach, and self-proclaimed truth teller with a passion for intersectional feminism and creating a diverse and inclusive wellness industry.
Anita is a Pelvic Health and Orthopaedic Physiotherapist in Peterborough, ON with a focus on prenatal and postpartum care, as well as a Certified Pilates Instructor.
Alycia Two Bears is a member of the Mistawasis Nêhiyawak First Nation but calls Mohkinstsis home. Alycia practices Birthing as Ceremony and supports anybody who uses her services from this perspective.
Dr. Anietie Ukpe-Wallace, PT, DPT, also known as Tia, is an orthopedic and pelvic health physical therapist who specializes in providing a continuum of care and support from pregnancy loss to postpartum all while emphasizing the importance of self-care.
Nicola Salmon is a fat-positive Fertility Coach, and trained acupuncturist and naturopath. She helps fat folks navigate getting pregnant in a weight-obsessed world.
Inemesit Graham is a fitness trainer and Pregnancy and Postpartum Athleticism Coach. Her own journey with hernias and diastasis recti led her to find strength training and coaching. Inemesit is passionate about helping women feel in their power, in their bodies.
Jane is a mother and a registered orthopaedic/pelvic health physiotherapist, passionate about helping all genders, all races, and all ages who are suffering in silence with pelvic health dysfunctions.
Britt has a PhD focused in Kinesiology from the University of Massachusetts, Amherst and is a Certified Personal Trainer, specializing in coaching pregnant and postpartum people.
Become The Specialist Your Clients Need
- Complete the PFSA certification on your own schedule, at your own pace. COURSE ACCESS BEGINS JUNE 15th - you'll unlock 1 new module per week, for 11 weeks! Complete the full certification by end of August with 20-30 minutes of daily study time.
- Full access to all 11 modules and the Reference Library for two years from your enrolment date
- Expert Spotlight Interviews with curated clips and written synthesis
- All lesson videos, documents, cheatsheets, and programming templates covering pregnancy and postpartum populations
- Application exercises in each module - build tools you use with clients immediately
- Private podcast access for learning on the go
- Track checkpoint quizzes and final certification exam
- Private community for peer support and question submission to Jessie
Once certified, you'll be equipped to do work that most practitioners in your market cannot.
- 1). Create training packages for pregnant and postpartum clients - and price them accordingly. The specialized expertise PFSA gives you justifies rates that general trainers cannot command.
- 2). Coach the conditions your clients need help with most - diastasis recti, pelvic organ prolapse, incontinence, return to running, cesarean recovery - with clinical depth and practical frameworks, not just caution and avoidance.
- 3). Build long-term client relationships that span pregnancy, the fourth trimester, and the first year postpartum. These are clients who stay for 1 to 3 years and refer their friends.
- 4). Develop multiple income streams - 1:1 coaching, group programs, workshops, and online offers: all targeting a population that is actively underserved and willing to invest in quality care.
- 5). Build referral partnerships with OBs, midwives, pelvic health physiotherapists, and naturopathic doctors who trust your expertise and send clients your way.
- 6). Establish yourself as the specialist in your community - the one whose Google reviews specifically mention exceptional perinatal care, whose waitlist fills before you open it, whose expertise speaks for itself.
“PFSA seriously levelled up my business - I'm finally profitable and serving my clients in a way that feels aligned and powerful.
MARTINE CHIASSON
Kinesiologist and Postpartum Fitness Coach
“I found the Academy incredibly beneficial as I work with a lot of people who have had children. It allowed me to increase my awareness of what to avoid and what to focus on for people who are postnatal."
SAM HODGE
Certified Personal Trainer
“After taking the certification, I felt confident and ready to coach postnatal women. As a Postnatal Specialist, you learn how to guide women past fear and to meet each woman where she’s at. Jessie’s teaching style makes multifaceted and complex topics easy to understand and applicable for anyone working with postpartum women.”
Tara Abel
Perinatal Fitness Trainer
"This course gave me deep knowledge to coach postnatal women. Jessie covers every aspect of postpartum challenges of fitness, health, and mindset with expert interviews, lots of educational material, and templates. After you take this course, you will be 100% confident to work with postpartum people without hesitation or fear.”
Nuha Hamdan
Postnatal Fitness Coach
“I have really been able to niche down in my specialty of postpartum exercise, with a physiotherapy lens. PFSA helped me build the confidence to be bold and unapologetic in my messaging, which has helped me to attract my ideal client almost 100% of the time."
RHONDA CHAMBERLAIN
Physiotherapist and Postpartum Fitness Coach
YOUR INSTRUCTOR:
JESSIE MUNDELL, BPHE, MHK, P.KIN
I have spent 18 years coaching pregnant and postpartum clients, and the last 12 building and scaling a fitness business that I am genuinely proud of.
When I started specializing in perinatal fitness, I had to piece together knowledge from every corner of the research - there was no single resource that covered pelvic health, strength training, clinical conditions, inclusive coaching and business development together.
So I built PFSA to be that resource.
Over the past decade, hundreds of coaches and clinicians have completed the certification and gone on to build practices that serve their communities with real depth and real expertise.
This is the certification I wish had existed when I started. I cannot wait for you to go through it.
"what happens after i join?"
- You'll get access to the course beginning on Monday, June 15th! You will unlock one new Module per week, for 11 weeks, allowing you to complete the certification by the end of August.
- You have 2 years access to the certification (June 2028), to allow you to continue referencing all materials and content updates made in that time.
- Get support along the way from alumni and Jessie in our private Facebook community.
- Take the final online exam when you have reviewed all course materials!
- Receive your certification as a Prenatal & Postnatal Fitness Specialist (valid for 2 years from the date you take the exam)
still have QUESTIONS?
PFSA is for fitness and health professionals who want to take action on becoming stronger, more effective coaches and clinicians for their pregnant, postpartum, and pelvic health clients and patients. Join if you’re a personal trainer, group fitness instructor, physiotherapist, physical therapist, chiropractor, Naturopathic Doctor, Athletic Therapist or anyone who works with / WANTS to work with perinatal folks.
Yes! This information is key and necessary when working in fitness and pelvic health for all people, regardless of the age of children or how long it has been since pregnancy. We consider postpartum to be forever, not just 3, 6, or 12 months after birth. There are considerations you may need to take into account when coaching postpartum folks of any stage for their diastasis recti, incontinence, breathing techniques, pelvic organ prolapse, and more.
Absolutely. Anyone looking to gain more in-depth knowledge of pregnancy and postpartum recovery, the core and pelvic floor is welcome and ENCOURAGED to take the course. Moms, physiotherapists, chiropractors, massage therapists, rehab providers, body workers, barre instructors, yoga teachers – you are likely already working with pregnant and postpartum people!
YES. Even if you work with a different variety of clients, athletes, seniors... EVERYONE you coach has a pelvic floor!
Plus, if you work with folks who have EVER been pregnant or given birth - even if it was decades ago - they are still postpartum. And, they still may be struggling with physical symptoms years later that YOU can now help them adjust!
Ahhhh, I get it! This is exactly how I felt before I starting working with pregnant and postpartum people, too. The thing is, it is a massive responsibility to train and treat prenatal & postnatal people well. And you CAN do - effectively and with excellent results.
But, you need the evidence based education and skills to do so. I'm going to teach you what to absolutely include AND what to avoid in the PFSA.
You definitely will! If you’ve been in this game long enough then I know you value continuing education. I’ve been coaching pregnant and postpartum clients for 18+ years and I’m pushed by my mentors to uplevel my skills constantly. I’d love to give you some nudges - and learn alongside you!
Each Module has approximately 2-3 hours of studying time. There are 11 total Modules. You have TWO YEARS access to the course and ALL updates made to it in that time, so you’re welcome to go at your own pace to learn in the manner that is most effective for you.
Some people complete the PFSA certification by going through one Module per week, while others do one Module per month.
The timeline is all yours!
The redesigned Certs are not yet pre-approved for CECs. That said, students have gotten CEUs/CECs through many govering bodies. You will receive a certificate of completion upon successful passing of the final exam, which you can submit to your governing body for review to be awarded continuing education credits.
If you need any additional help with this process, we'll be happy to give further information.res
Yes! An instalment plan with 6-monthly payments is available.
PLEASE NOTE: There is a 14-Day refund policy. If you request a refund, we will check in with you to see if there is anyway we can best support you - as that's what we're here to do and truly want you to succeed with it! But, if we cannot resolve the issue, we'll happily provide the refund.
- Coach a pregnant or postpartum person in exercise, and to better core and pelvic floor health with CONFIDENCE
- Understand how to assess and progress a client with Diastasis Recti
- Know how to modify workouts for someone with pelvic organ prolapse, incontinence, or pelvic pain
- Get comfortable training folks in ALL trimesters of pregnancy, and with progressing a postpartum client back to high intensity exercise, running, and high impact work
- Know how to program effective strength training workouts for pregnant, early or later postpartum patients
The clients who need you most are already looking for you
Every week that passes, pregnant and postpartum people in your community are searching for a coach who actually knows how to work with them - and finding only generic trainers, vague advice, or out-dated guidance.
PFSA gives you the knowledge, the clinical depth, and the business systems to be the specialist they are looking for.
ENROL NOW & BECOME THE EXPERT
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