THE COACH COLLECTIVE
6-Month Strategy Driven Business Mentorship For Perinatal OR Non-Diet Professionals Who Want To Integrate Proven Marketing & Sales Strategies That Ensure Long-Term Profitability
Applications open to the Waitlist in November 2024! Spaces are limited to 10-12 only. The next CoCo cohort starts in January 2025.
Let's face it: entrepreneurship can feel LONELY, confusing, and overwhelming at times.
PLUS...?
- You're frustrated to see the way "success at all costs" has been traditionally modelled or achieved in the fitness and health industry
- The way many so-called "leaders" in your space are doing business does NOT align with your values, but you don't know another way to make it work
- You feel STUCK - like you’ve tried or are trying EVERYTHING, but nothing is quite building the forward progress and REVENUE you are desiring
- It constantly feels like you have such limited time to work ON your business, OR that you have no clear plan to move your business ahead... and you’re worried you’ll NEVER "figure it out" or know how to build your business (...particularly if you're a parent of young kids!)
You want doing business to feel energizing, impactful, creative. And you want to be paid WELL (as you should be) for doing it.
You understand that entrepreneurship comes with challenges - and they will continue - but you desire to build a business that feels STEADIER and stable.
You want a business that financially supports your life and that fits INTO your dream life.
And I’m here to support you in it.
With guidance from an experienced entrepreneur in the online field (10+ years) and a team of like-minded business owners to help you and hold you and support you through the successes & struggles that come with business building.
COACH COLLECTIVE Is A Strategy Focused Business Mentorship Program For 'Early Years' to Intermediate Entrepreneurs Who Are Motivated To Build Successful Lead Generation, Client Acquisition & Promotional Processes.
If you're unsure if you're at the correct stage in your business, please apply and we'll chat!
In CoCo you'll experience tangible and measurable results through building a specific-to-you & repeatable marketing and sales plans for your online OR hybrid offers.
"Jessie's expertise goes above and beyond fitness education. She has so much experience and knowledge in regards to growing your business successfully while remaining authentic and true to yourself and your values. She's given me the best feedback and advice that I was able to implement in order to move forward and grow."
martine chiasson
Kinesiologist and Fitness Coach
Be The First Notified When Spaces Open For Coach Collective & Receive A BONUS 45-Minute, 1:1 2025 Planning Call with Jessie!
Head Coach Jessie Mundell
I’m Jessie Mundell!
One of your guides through The Coach Collective.
I have been building my fitness coaching and education business in-person and online since 2013.
Entrepreneurship has seen me through two pregnancies, two postpartum recoveries, breastfeeding babies, and raising young children.
I am focused on doing business in a way that is values-led, that acknowledges privilege, and that is sustainable for my energy as a woman, parent, partner, and WHOLE human.
What you have been doing has got you HERE and that is to be celebrated.
But you see that these same systems and strategies are NOT taking you to the next level of results and outcomes in business that you want.
You desire a business that allows you to:
- Work with MORE clients and sell out your programs / launches using strategies that leaves you feeling just-rightly-whelmed (goldilocks style!)
- Refine or launch services, programs, or offers that help the clients or patients you are committed to serving RESPONSIBLY and with integrity, and that gets you PAID
- Increase your revenue, with greater consistency (2k, 5k, 10k+ months) over last year's numbers WITHOUT working until 1am every night (...especially if you know a child will wake you up 13 minutes after you close your eyes! #BeenThere)
- Evolve your business in a way that allows flexibility for your REAL life, that does not require a 47-step morning routine, time blocking your entire day, or an over-scheduled week!
"I chose to work with Jessie after having a few stagnant months in my fitness coaching business and not seeing much progress. I was seeking direction from an industry professional that had experience marketing to my ideal community of pregnant and postpartum people because what I had been trying was not working. I have launched a new program offer, ran a promotion, and added new subscribers to my email list. Her knowledge and support has been invaluable and I feel that my business is now moving forward again!
Jennifer abbott
Personal Trainer and Group Instructor
The Format Of Coach Collective:
- 6-Month Small Group and 1:1 Business Mentorship for Fitness and Health Providers: from January - end of June, 2025
- Best Suited For: Personal Trainers, Fitness Coaches, Physiotherapists/Physical Therapists, Kinesiologists, Chiropractors, Massage Therapists, Nutrition Professionals, Naturopathic Doctors, Birth Workers, and Other Movement or Health Clinicians
- Non-Negotiables: must be anti-diet culture, believe Black Lives Matter, be engaged in your own anti-racism work, and fully support and stand with 2SLGBTQ+ communities
- Bi-Weekly, 90-Minute Small Group Calls: structured, curriculum based style trainings, teaching you WHAT to do, with ample space for 1:1 coaching specific to your business (Thursdays at 1pm EST)
- Monthly 1:1 Strategy Calls: 30 minute private calls with you and Jessie to dive deep into the inner workings of YOUR business and strategize on personalized planning, offer refinement, messaging clarity, launch details, debriefs, and more!
- Voxer Access Monday - Friday: Voxer app access to Jessie through the week for unlimited and quick response to text and audio notes
- Copy, Opt-In & Sales Page Audits, and Messaging Critiques: have your email copy, marketing materials, and enrolment pages reviewed and edited as needed
- 2 DAY LIVE EVENT IN TORONTO IN MAY 2025! Gather into Toronto, Canada with the CoCo members for a 2-day live intimate business mastermind where we'll have focused learning and implementation time
- Members Only Facebook Group for the duration of the mentorship to ask for guidance, get feedback, support other students, and check-in between weekly calls
the coco objectives:
PILLAR 1: MECHANISM
- Clarify the details of the offers and services you sell
- Refine the delivery of them
- Create a ladder of offers
- Determine how to price your services ethically (that ensures you and your business are PAID WELL)
- Confidently price your products for adequate profit, whilst staying aware of accessibility and market fit
PILLAR 2: MESSAGING
- Dial in the program "promises" of your offers
- Write compelling copy for all free and paid offers in your business
- Be able to speak to your potential buyers with clarity about your programs, the deliverables, and the outcomes
PILLAR 3: MARKETING
- Create a structured marketing plan for the first 6 months (and beyond!) of 2024 that you can execute in real time
- Understand what needs to occur in the prelaunch / launch / and post-launch phases of selling
- Know how to run evergreen, live launches, and promo sales
PILLAR 4: MONEY
- Understand the revenue you currently have coming in and the expenses required for your business
- Determine your revenue goals for the year that you're striving towards (per month, quarter, launch, calendar year)
- Build and implement the strategy to achieving your revenue goals and track appropriately
Class Begins January 2025!
Your care matters.
Spaces are limited to 10-12 folks only.
Waitlisters will receive access to a BONUS 1:1 2025 Planning Session call with Jessie (held in December, value of $500).
Be the first notified when applications open!
Step Into A Stronger Leadership Role And Build An Unshakeable Foundation In Your Business To Allow For Amplified Impact & Revenue
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