THE COACH COLLECTIVE
Solidly Step Into a New Level of Growth, Revenue, and Impact in your Perinatal, Pelvic Health, OR Non-Diet Focused Fitness or Health Coaching Business
Applications open on November 8, 2023! The next CoCo cohort runs from January 8th - July 5th, 2024.
Let's face it: entrepreneurship can feel LONELY, confusing, and overwhelming at times. PLUS...
- You're frustrated to see the way "success at all costs" has been traditionally modelled or achieved in the fitness and health industry
- The way many so-called "leaders" in your space are doing business does NOT align with your values, but you don't know another way to make it work
- You feel like you’ve tried or are trying EVERYTHING, but nothing is quite building the forward progress (and REVENUE) you are desiring
- It constantly feels like you have such limited time to work ON your business, OR that you have no clear plan to move your business ahead... and you’re worried you’ll NEVER "figure it out" or know how to build your business (...particularly if you're a parent of young kids!)
You want doing business to feel ENERGIZING, impactful, creative. And get paid WELL for doing it.
You know by now that entrepreneurship comes with challenges - and they will continue - but you're ready to build a business that feels STEADIER and stable. You want this business to financially support your life.
And I’m here to support you in it.
With guidance from experienced entrepreneurs and a team of like-minded leaders to help you and hold you through the successes & struggles that inevitably comes with business building.
COACH COLLECTIVE Is A Comprehensive Business Mentorship Program For Intermediate Business Owners Who Want To Build A Sustainably Profitable Coaching Business That Moves WITH Their Life, Using Transparency & Ethical Marketing.
In CoCo we prioritize you making REAL, tangible, measurable results through building a SPECIFIC-TO-YOU marketing plan for your main offers that you can rinse and repeat on all year long.
"Jessie's expertise goes above and beyond fitness education. She has so much experience and knowledge in regards to growing your business successfully while remaining authentic and true to yourself and your values. She's given me the best feedback and advice that I was able to implement in order to move forward and grow."
martine chiasson
Kinesiologist and Fitness Coach
Head Coach Jessie Mundell
I’m Jessie Mundell!
One of your guides through The Coach Collective.
I have been building my fitness coaching and education business in-person and online since 2013.
Entrepreneurship has seen me through two pregnancies, two postpartum recoveries, breastfeeding babies, and raising young children.
I am focused on doing business in a way that is values-led, that acknowledges privilege, and that is sustainable for my energy as a woman, parent, partner, and WHOLE human.
Co-Coach Tara Abel
Tara Abel is a Fitness Coach who takes a whole-person approach to helping her clients remove the overwhelm from exercise and nutrition.
After her own experience with diastasis and prolapse, she became passionate about empowering folks with education on core and pelvic floor health.
She primarily works online, both in her own business, Tara Abel Fitness, and as a member of the JMG team in all coaching programs.
Tara is also a mom to four wild and lovely children.
What you have been doing has got you HERE and that is to be celebrated.
But you know these same systems and strategies are NOT going to take you to the next level of results and outcomes in business that you want.
You desire a business that allows you to:
- Work with MORE clients and sell out your programs / launches using strategies that leaves you feeling just-rightly-whelmed (goldilocks style!)
- Refine or launch services, programs, or offers that help the clients or patients you are committed to serving RESPONSIBLY and with integrity, and that gets you PAID
- Increase your revenue, with greater consistency (2k, 5k, 10k+ months - whatever you desire) over last year's numbers WITHOUT working until 1am every night (...especially if you know a child will wake you up 13 minutes after you close your eyes! #BeenThere)
- Evolve your business in a way that allows flexibility for your REAL life, that does not require a 47-step morning routine, time blocking your entire day, or an over-scheduled week!
"I chose to work with Jessie after having a few stagnant months in my fitness coaching business and not seeing much progress. I was seeking direction from an industry professional that had experience marketing to my ideal community of pregnant and postpartum people because what I had been trying was not working. I have launched a new program offer, ran a promotion, and added new subscribers to my email list. Her knowledge and support has been invaluable and I feel that my business is now moving forward again!
Jennifer abbott
Personal Trainer and Group Instructor
The Format Of Coach Collective:
- 6-Month Small Group and 1:1 Business Mentorship for Fitness and Health Providers: from January 8th - July 5th, 2023
- Best Suited For: Personal Trainers, Fitness Coaches, Physiotherapists/Physical Therapists, Kinesiologists, Chiropractors, Massage Therapists, Nutrition Professionals, Naturopathic Doctors, Birth Workers, and Other Movement or Health Clinicians
- Non-Negotiables: must be anti-diet culture, believe Black Lives Matter, be engaged in your own anti-racism work, and fully support and stand with 2SLGBTQ+ communities
- Bi-Weekly, 60-Minute Small Group Calls: structured, curriculum based style trainings, teaching you WHAT do do, with ample space for questions and clarification on the process to implementing within your business (Thursdays at 1pm EST)
- Monthly 1:1 Strategy Calls and Voxer Support: 30 minute private calls with you and Jessie to dive deep into the inner workings of YOUR business and strategize on personalized planning, offer refinement, messaging clarity, launch details, debriefs, and more!
- Voxer Access Monday - Friday: Voxer app access to Jessie through the week for quick response to text and audio notes
- Copy, Opt-In & Sales Page Audits, and Messaging Critiques: have your email copy, marketing materials, and enrolment pages reviewed and edited as needed
- 2 DAY LIVE EVENT IN TORONTO IN MAY 2025! Gather into Toronto, Canada with the CoCo members and coaches (+ special guests!) for a 2-day live intimate business conference where we'll have focused learning and implementation time
- Members Only Facebook Group for the duration of the mentorship to ask for guidance, get feedback, support other students, and check-in between weekly calls
the coco objectives:
PILLAR 1: MECHANISM
- Clarify the details of the offers and services you sell
- Refine the delivery of them
- Create a ladder of offers
- Determine how to price your services ethically (that gets you PAID WELL)
- Confidently price your products for adequate profit, whilst staying aware of accessibility and market fit
PILLAR 2: MESSAGING
- Dial in the program "promises" of your offers
- Know who you are championing in your services
- Be able to speak to your potential buyers in compelling ways
PILLAR 3: MARKETING
- Have a structured marketing plan for the first 6 months (and beyond!) of 2023 that you can execute in your real life
- Understand what needs to occur in the prelaunch / launch / and post-launch phases of selling
- Know how to run evergreen, live launches, and promo sales
PILLAR 4: MONEY
- Understand the revenue you currently have coming in
- Determine your revenue goals for the year that you're striving towards
- Build and implement the strategy to achieving your revenue goals
Class Begins January 8, 2024!
You’re Ready For More In 2024 And Are Claiming It For Yourself.
Your care matters.
Spaces are extremely limited in each cohort. Be the first notified when applications open.
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