6-Month Strategy Driven Business Mentorship For Perinatal Or Non-Diet Professionals Who Want To Implement Proven And Custom Marketing & Sales Strategies That Ensure Long-Term Profitability

Coach Collective (CoCo) enrols once a year only, with the cohort running from January 8th - June 28th, 2024. We'll accept no more than 10-12 entrepreneurs!

Let's face it: entrepreneurship can feel LONELY, confusing, and overwhelming at times.


Headshots for CoCo Sales Page

“Year-to-date, my income has INCREASED by OVER 42%. And, honestly, I don't think I could have done it without Jessie in my corner."

Certified Exercise Physiologist & Strength Coach

“What I didn't expect was how transformational the in-person portion of this mentorship would be. To be in the same room with like-minded individuals all going through similar struggles and triumphs with our businesses was incredible."

Physiotherapist & Pregnancy And Postpartum Athleticism Coach

You want doing business to feel energizing, impactful, creative. And you want to be paid WELL (as you should be) for doing it.

You understand that entrepreneurship comes with challenges - and they will continue - but you desire to build a business that feels STEADIER and stable. 

You want a business that financially supports your life and that fits INTO your dream life.

And I’m here to support you in it.

With guidance from an experienced entrepreneur (10+ years in the online industry alone) and a team of like-minded business owners to help you and support you through the successes & struggles that comes with business building.

COACH COLLECTIVE Is A Strategy Focused Business Mentorship Program For 'Early Stages' to Intermediate Entrepreneurs Who Are Motivated To Build Successful Lead Generation, Client Acquisition & Promotional Processes.

(If you're unsure if you're at the correct stage in your business, please apply and we'll chat!)

Coach Collective is NOT a course. You'll be focused on implementing adjustments in the business that will improve overall function & outcomes.

In CoCo you'll experience measurable results through implementing REPEATABLE & CUSTOMIZED lead generation, marketing, and sales systems in your hybrid, online, or brick and mortar business over the next 12-24 months.

If you are a fully local / in-person business: please be very clear on where you desire to take your business in 2024!

The 4M Pillars Of Coach Collective:


MECHANISM: Clarify the details of the offers and services you sell, plus refine the delivery systems of them for greater ease & improved profits


MESSAGING: Solidify the program "promises" and outcomes (ethically) of your offers that you consistently & skillfully deliver, and speak + sell to your potential and current clients in compelling manners, without manipulation


MARKETING: Create and implement on structured and repeatable lead generation, marketing, and sales plans through 2024 -- done in realistic, sustainable ways for your life, to optimize business success and your personal health


MONEY: Determine your revenue goals for 2024 and build & implement the strategy to achieve it (monthly, quarterly, annually), PLUS gain clarity on your business and salary needs to ensure you're personally well-supported financially

"Jessie's expertise goes above and beyond fitness education. She has so much experience and knowledge in regards to growing your business successfully while remaining authentic and true to yourself and your values. She's given me the best feedback and advice that I was able to implement in order to move forward and grow."

martine chiasson
Kinesiologist and Fitness Coach

There Are VERY Limited Spaces For CoCo - Submit Your Application For Consideration!

CoCo Coach: Jessie Mundell

I’m Jessie Mundell! Your coach in the, Coach Collective.

I've been building my fitness coaching and health professional education business in-person and online since 2013

I've been an entrepreneur through two full-term pregnancies, two postpartum and C-section recoveries, breastfeeding babies, and raising young children, while often being the primary parent in the family.

It's been a feat AND has taught me an incredible amount in regards to building a business that is sustainable for your real life & HOW to profitably run and grow a business with limited working hours. 

I am focused on helping women, non-binary, and genderqueer entrepreneurs lead businesses that financially support their lives, acknowledge, is values-led, and has life changing impacts of their clients. 

I am DELIGHTED to support you in your business growth and to help you bring your high impact offers to more folks, whilst you get paid WELL to do so. 

What you have been doing has got you HERE and that is to be celebrated.

But you know these same systems and strategies are NOT going to take you to the next level of results and outcomes in business that you want.

The online marketplace is changing. And your goals are, too.

You desire a business that allows you to:

"I chose to work with Jessie after having a few stagnant months in my fitness coaching business and not seeing much progress. I was seeking direction from an industry professional that had experience marketing to my ideal community of pregnant and postpartum people because what I had been trying was not working. I have launched a new program offer, ran a promotion, and added new subscribers to my email list. Her knowledge and support has been invaluable and I feel that my business is now moving forward again!

Jennifer abbott
Personal Trainer and Group Instructor

The Format Of Coach Collective:

  • 6-Month Small Group and 1:1 Business Mentorship for Fitness and Health Providers: from January 8th - June 28th, 2024
  • Best Suited For: Personal Trainers, Fitness Coaches, Physiotherapists/Physical Therapists, Kinesiologists, Chiropractors, Massage Therapists, Nutrition Professionals, Naturopathic Doctors, Birth Workers, Doulas, Sleep Consultants, Course Creators, Other Movement & Health Clinicians, Therapists or Counsellors (building HYBRID or ONLINE businesses - if you are 100% brick and mortar, you may apply, but be clear in your application about the direction you want to take your business)
  • Non-Negotiables: must be anti-diet culture, believe Black Lives Matter, be engaged in your own anti-racism work, and fully support and stand with 2SLGBTQ+ communities
  • Bi-Weekly, 90-Minute Small Group Calls: structured, curriculum based style trainings, teaching you WHAT do do, with ample space for 1:1 questions and clarification on the processes to be implementing within your business (Thursdays at 1pm EST/10am PST)
  • Monthly 1:1 Strategy Calls: 30 minute private calls with you and Jessie to dive deep into the inner workings of YOUR business and strategize on personalized planning, offer refinement, messaging clarity, launch details, debriefs, and more!
  • Voxer Access Monday - Friday: Voxer app access to Jessie through the week for quick response to text and audio notes
  • Copy, Opt-In & Sales Page Audits, and Messaging Critiques: have your email copy, marketing materials, and enrolment pages reviewed and edited as needed
  • 2-DAY LIVE EVENT IN TORONTO IN MAY 2024! Gather in Toronto, Canada with the CoCo members and coaches for a 2-day live intimate business mastermind where we'll have focused learning and implementation time (May 23rd and 24th)
  • Members Only Facebook Group for the duration of the mentorship to ask for guidance, get feedback, support other students, and check-in between weekly calls
  • BONUS GROUP CALL: Join me on Wednesday, December 13th (1pm EST) to "Map Your Year"! I'll walk you through my process for mapping my entrepreneurial Marketing calendar, so you go into 2024 already knowing your plan of action and ready to implement on it (value of $500)
  • BONUS COPYWRITING COACHING: Access to plug-and-play copywriting templates from Natalie Topalian (professional copywriter and trusted colleague) to help you craft compelling sales pages, opt-in pages, sales emails, welcome sequences, etc! (value of $2000)
  • PAY-IN-FULL BONUS: You'll get a 24-Hours Voxer Access with me to use anytime between November 23 - December 21. Use this time to connect via easy audio messaging and ask me anything about upcoming promotion strategies, Black Friday/Cyber Monday sales, Q1 launch preparation, etc. (value of $500)

Community & Collaboration In CoCo:

The friendship and genuine support for each another in Coach Collective is unmatched.

I have been in many business coaching groups as a participant in my 10+ years of entrepreneurship. Some have been wonderful, while others have been harmful and a waste of time & funds.What makes Coach Collective so special is the energy of each business owner coming into the container.

Everyone is motivated for success in their own way, works exclusively from a non-diet lens (no examples of how to market fat loss programs), and is interested in accessibility & ethical marketing.

While everyone works in fitness, health, or perinatal industries, there are no competitive vibes. Please come into CoCo knowing the intention is collaboration and room for ALL.

Not only will I be working with you closely in your business, but the other CoCo members will be there to offer diverse perspectives, to cheer you on, and to be a sounding board through struggles.

While our live event in Toronto in May 2024 is optional, I HIGHLY recommend you attend! It is such a powerful, FUN, and energizing time to be in-real-life with likeminded folks.

the coco objectives:





Hear Directly From CoCo Members!

The Qualification Process of CoCo

Coach Collective is a financial, logistical, and time investment! You probably feel a bit scare-cited to be making this decision for personal and professional development.

AND, it’s a significant investment for me as your coach! We spend a lot of time and have a lot of contact with each member. It’s necessary that the vibe is right, for everyone’s success & enjoyment.

This is why we’re particular in our qualification process for Coach Collective members. I want this to be a HELL YES, from us both!

You’ll fill in and submit the application form so I can be confident that you're a fit for success with the Coach Collective coaching process, and so I can be certain that I'm the mentor to help you achieve your goals.

Essential to your acceptance is that you must be anti-diet culture, believe Black Lives Matter, be engaged in your own anti-racism work, and fully support and stand with 2SLGBTQ+ communities, as well as celebrate and welcome all intersectional identities.

These values are the underpinnings of all teachings and business guidance given during our time together.

I am DELIGHTED to have the opportunity to work closely with you in 2024!

Here's the 411 on coco:

All sessions will be recorded and emailed out via video link. Plus, all sessions will be available via audio in private podcast format for easy listening on the go. 

First, I’m so sorry you’ve had those experiences and can understand your hesitation to moving back into a group based program. 

Leading groups is a privilege and an immense responsibility. We do our due diligence to curate a group environment that is as safe and comfortable as possible for all participants. 

Non-negotiables for all students (and coaches) are: must be anti-diet culture, believe Black Lives Matter, be engaged in your own anti-racism work, and fully support and stand with 2SLGBTQ+ communities, as well as celebrate and welcome all intersectional identities. These values are the underpinnings of all teachings and business guidance given during our time together. 

If you ever feel uncomfortable or harmed, I encourage you to speak to me about it! I trust your experience. 

Coaching starts on January 8th, with our first live class on January 11th. Coaching ends on June 28th. That said, we have a BONUS group call to Map Your Year on December 13th!   

The assignments and work outside group and 1:1 call time will be whatever you are taking action on to implement in your business for systems development, launch prep, copywriting, etc. 

EVERYTHING you are working on will be intentional for the forward movement of your business.  

Totally understandable. And, as a parent of two young kids with a full schedule, I feel you on this!

We work with YOU, to see your whole life, and design your marketing strategy to flow with your real life. That is top priority in the Coach Collective. Business is deeply personal and our coaching absolutely reflects that. 

Our strategies can fit how much time you have available. There are 2, 90-minute group calls per month. There is 1, 30-minute private call per month.

You’re in the right place! This is NOT just another course that you’ll purchase and never touch again. The intentions of Coach Collective are for you to be highly involved in the process of developing your marketing strategy, implementing the plans, and getting direct 1:1 feedback. 

The support from the coaches are geared to YOU and what is happening in your business. You are not a number in this program. We only work with 10 students at a time to ensure everyone gets the support they need. 

There is no specific number of revenue that you need to have been making before enrolling in the Coach Collective. That said, you should already have at least 1 proven offer that you are currently bringing in revenue from. If you do not yet, but are highly motivated you can still apply and have a convo with Jessie about it! 

It’s fine if you do NOT want to continue selling your offer(s) exactly as is - we’ll work on adjusting it, where needed!

Absolutely. This is precisely what we do in Coach Collective - help you determine HOW you want your business to function, what offers feel aligned to you, and the ways in which you want to market and sell them. 

Strategy is where I THRIVE and I cannot wait to help you dial in all the moving parts of your own!

Increasing revenue is a top goal for most CoCo students! It’s a pillar that we focus on in our coaching together: how can you make more money and retain greater profits?

There is a specific, proven process we follow in our coaching to help make that your reality by dialling into your vision, marketing, sales mechanisms, delivery systems, and team. 

If increasing revenue is your goal, we’ll devise a plan to help get you there.

I deeply trust that if you implement your marketing and sales plan, and follow our coaching guidance that you will make more money in this calendar year vs. the last. 

I cannot guarantee when your return on investment will be reached, but our Coach Collective students generally see this between 2 - 12 months in the program.

I’m so sorry this has been your experience! I have been there myself and as a small business owner, know how disappointing, frustrating, and scary this is. 

From acceptance in the program you’ll fill in an extensive intake form. Included on that intake form is a question asking for your feedback on how you work best with a coach. Please answer this honestly and fully! 

Additionally, the support in the Coach Collective in unmatched. Expect responses to any questions you ask in the Facebook group on on Voxer within 48 hours (M-F), monthly 1:1 private calls for the space to think and talk through anything you’re needing guidance on, and bi-weekly small group sessions with ample time to hear what others are finding success + struggle in, plus gain the knowledge needed to make your next business move.

You will be contacted directly within 24 hours of submitting your application to be notified if you have, or have not, been accepted into Coach Collective. At that point, we’ll send you a link to the checkout page where you can complete your purchase of your CoCo tuition.  

I recommend you have the basics of business sorted OR have been working towards them (website, email list, social media accounts, have been selling at least 1 offer OR have ideas of what you want to sell). 

Class Begins January 8, 2024!

Your care matters.

Spaces are extremely limited for this cohort. You'll hear back on the status of your application within 24 hours!

Step Into A Stronger Leadership Role And Build An Unshakeable Foundation In Your Business For Amplified Impact & Profits!

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