COACH COLLECTIVE
A 6-Month Mentorship To Build A Business That Pays You Well Without Burning You Out
Go from inconsistency and overwhelm, to a structured marketing & sales system that generates predictable revenue for your non-diet fitness, coaching, or health business.
CoCo enrols once per year ONLY. The cohort runs January - June, 2026. Spaces are limited to 10 folks.
Let's face it: entrepreneurship can feel LONELY, confusing, and overwhelming at times.
PLUS...?
- You're frustrated to see the way "success at all costs" has been traditionally modelled or achieved in the fitness and health industry
- The way many so-called "leaders" in your space are doing business does NOT align with your values, but you don't know another way to make it work?!
- You feel STUCK - like you’ve tried or are trying EVERYTHING - but you're spinning your wheels and nothing is building the forward progress and REVENUE you desire
- It constantly feels like you have such limited time to work ON your business and you’re worried you’ll NEVER "figure it out" (should you just get a real job?!)
- You feel like you're flying by the seat of your pants in your business - urgently trying to make money - without any real, long-term, sustainable plan & and it's wearing on you!
- The business landscape has changed DRAMATICALLY since 2020 and what used to bring you results no longer does! You don't know where to go next and you're sick of spinning your wheels with marketing & sales strategies that aren't bringing in RESULTS.
“Year-to-date, my income has INCREASED by OVER 142%. And, honestly, I don't think I could have done it without Jessie in my corner."
ANNA BOLTE
Certified Exercise Physiologist & Strength Coach
“What I didn't expect was how transformational the in-person portion of this mentorship would be. To be in the same room with like-minded individuals all going through similar struggles and triumphs with our businesses was incredible."
RHONDA CHAMBERLAIN
Physiotherapist & Pregnancy And Postpartum Athleticism Coach
If you're looking for a group of "boss-babe" business owners... CoCo ain't it.
Not only do you want doing business to feel energizing, impactful, creative...
BUT, you also want to lead with your values in tact. You care about social issues and how your community & the clients you work with are impacted by the world.
AND, you want to be paid WELL for doing your work. You might be feeling confused about how to build a business that turns a profit AND cares deeply about people.
You understand that entrepreneurship comes with challenges - and they will continue - but you desire to build a business that feels STEADIER, stable, and ethical.
You want a business that financially supports your life, fits INTO your dream life, and doesn't ignore that we're living on a burning planet.
And I’m here to support you in it.
With guidance from an experienced entrepreneur in the local and online field (18+ years) and a team of like-minded business owners to help you, hold you, and support you through the successes & struggles that come with business building.
While it's not a requirement *at all*, many CoCo members are mothers and parents. And, from personal experience, I KNOW: entrepreneurship and motherhood is such an unique and wildly challenging ride.
I'm here to support you on that path.
I've been a full-time business owner for the entirety of motherhood and have learned so much about how to navigate the particular difficulties you're running up against.
COACH COLLECTIVE is a 6-month mentorship for non-diet fitness and health professionals, or clinicians building local, hybrid, or online businesses.
Our CoCo members are at many stages of business development!
CoCo members are running fully in-person coaching or clinic schedules, hybrid in-person + online offerings, or fully virtual services.
If you're unsure if you're at the correct stage in your business, please apply and we'll chat about your specific circumstances.
With CoCo you'll experience tangible and measurable results through building a specific-to-you & repeatable marketing and sales plan for your individual offers and services.
CoCo Is For Those Who Want To:
1.
Clarify the details of the offers and services you sell, plus refine the delivery systems of them for greater ease & improved profit
2.
Solidify the program "promises" and outcomes (ethically) of your offers that you consistently & skillfully deliver, and speak + sell to your potential and current clients in compelling manners, without manipulation
3.
Create and implement on structured and repeatable lead generation, marketing, and sales plans through 2026 -- done in realistic, sustainable ways for your life, to optimize business success and your personal health
4.
Determine your revenue goals for 2026 and build & implement the strategy to achieve it (monthly, quarterly, annually), PLUS gain clarity on your business and salary needs to ensure you're personally well-supported financially
"Jessie's expertise goes above and beyond fitness education. She has so much experience and knowledge in regards to growing your business successfully while remaining authentic and true to yourself and your values. She's given me the best feedback and advice that I was able to implement in order to move forward and grow."
martine chiasson
Kinesiologist and Fitness Coach
CoCo Coach: Jessie Mundell
I’m Jessie Mundell! Your coach in the, Coach Collective.
I've been building my fitness coaching and health professional education business in-person and online since 2013, and coaching clients since 2008.
I've been an entrepreneur through two full-term pregnancies, two postpartum and C-section recoveries, breastfeeding babies, and raising young children, while often being the primary parent in the family.
It's been a feat AND has taught me an incredible amount in regards to building a business that is sustainable for your real life & HOW to profitably run and grow a business with limited working hours.
I am focused on helping women, non-binary, and genderqueer entrepreneurs lead businesses that financially support their lives, acknowledge, is values-led, and has life changing impacts of their clients.
I am DELIGHTED to support you in your business growth and to help you bring your high impact offers to more folks, whilst you get paid WELL to do so.
What you have been doing has got you HERE and that is to be celebrated.
But you know these same systems and strategies are NOT going to take you to the next level of results and outcomes in business that you want.
The business landscape has changed. And so have your goals.
You desire a business that allows you to:
- Work with MORE clients and sell out your programs / launches using strategies that leaves you feeling just-rightly-whelmed (goldilocks style!)
- Refine or launch services, programs, or offers that help the clients or patients you are committed to serving RESPONSIBLY and with integrity, and that gets you PAID
- Increase your revenue, with greater consistency (2k, 5k, 10k+ months - whatever you desire) over last year's numbers WITHOUT working until 1am every night (...especially if you know a child will wake you up 13 minutes after you close your eyes! #BeenThere)
- Evolve your business in a way that allows flexibility for your REAL life, that does not require a 47-step morning routine, time blocking your entire day, or an over-scheduled week!
"I chose to work with Jessie after having a few stagnant months in my fitness coaching business and not seeing much progress. I was seeking direction from an industry professional that had experience marketing to my ideal community of pregnant and postpartum people because what I had been trying was not working.
I have launched a new program offer, ran a promotion, and added new subscribers to my email list. Her knowledge and support has been invaluable and I feel that my business is now moving forward again!
Jennifer abbott
Personal Trainer and Group Instructor
The Format Of Coach Collective:
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6-Month Small Group and 1:1 Business Mentorship for Fitness and Health Providers: from January 5 - June 26, 2026
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Bi-Weekly, 90-Minute Small Group Calls: structured, curriculum based style trainings, teaching you WHAT to do, with ample space for 1:1 coaching specific to your business (Thursdays at 1pm EST)
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Monthly 1:1 Strategy Calls: 30 minute private calls with you and Jessie to dive deep into the inner workings of YOUR business and strategize on personalized planning, offer refinement, messaging clarity, launch details, debriefs, and more!
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Weekly Co-Working Sessions: meet with the CoCo crew every Friday for 90 minutes to get straight to work on whatever needs your attention most in your business (Fridays at 10am EST)
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Voxer Access Monday - Friday: Voxer app access to Jessie through the week for unlimited and quick response to text and audio notes
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Copy, Opt-In & Sales Page Audits, and Messaging Critiques: have your email copy, marketing materials, and enrolment pages reviewed and edited as needed
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Members Only Facebook Group for the duration of the mentorship to ask for guidance, get feedback, support other students, and check-in between weekly calls
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2 DAY LIVE EVENT IN MAY 2026! Gather with the CoCo members for a 2-day live intimate business mastermind where we'll have focused learning and implementation time (May 22-23 in Montreal!)
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Members Only Online Portal for group call recordings, done-for-you copywriting templates (email sales sequences, waitlist launch, opt-in and sales page copy, etc), additional bonus trainings, etc
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Best Suited For: Personal Trainers, Fitness Coaches, Physiotherapists/Physical Therapists, Kinesiologists, Chiropractors, Massage Therapists, Clinicians, Nutrition Professionals, Naturopathic Doctors, Birth Workers, and Other Movement and Service Providers
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Non-Negotiables: your work must be anti-diet culture, be engaged in your own anti-oppression work, and fully support and stand with 2SLGBTQ+ communities
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PAY-IN-FULL BONUS! When you pay your tuition in full upon enrolment, you'll receive an extra 1:1 Automation Mapping Call with myself and my right-hand assistant Roxanne. We'll dig into your email service provider and website to determine how you can more effectively & efficiently automate the behind-the-scenes of your business to eliminate manual tasks. Use at anytime from January - June, 2026. (value of $1000)
Special CAD tuition rate! Payment Plans Available With No Additional Charges.
Community & Collaboration In CoCo:
The friendship and genuine support for each another in Coach Collective is unmatched.
I have been in many business coaching groups as a participant in my nearly two decades of entrepreneurship. Some have been wonderful, while others have been harmful and a poor use of my time & funds.
What makes Coach Collective so special is the energy of each business owner coming into the container.
Everyone is motivated for success in their own way, works exclusively from a non-diet lens (no examples of how to market fat loss programs), and is interested in accessibility, turning a profit & ethical marketing.
While everyone works in fitness, health, or perinatal industries, there are no competitive vibes. Please come into CoCo knowing the intention is collaboration and room for ALL.
Not only will I be working with you closely in your business, but the other CoCo members will be there to offer diverse perspectives, to cheer you on, and to be a sounding board through struggles.
While our live event in May 2026 is optional, I HIGHLY recommend you attend if you're able! It is such a powerful, FUN, and energizing time to be in-real-life with likeminded folks.
the coco objectives:
PILLAR 1: MECHANISM
- Clarify the details of YOUR offers and services you sell
- Refine the delivery system of your offers and services for greater ease & consistent profits
- Create a ladder of offers specific to YOUR business
- Determine how to price your services ethically (that ensures you and your business are PAID WELL)
- Confidently price your products for adequate profit, whilst staying aware of accessibility and market fit
PILLAR 2: MESSAGING
- Dial in the program "promises" and outcomes of your offers that you consistently deliver exceptionally well
- Know who you are championing and most well positioned to serve in your offers & how to speak directly to them
- Be able to speak and sell to your potential buyers in compelling ways, without manipulation
PILLAR 3: MARKETING
- Create a structured lead generation, marketing, and sales plan for 2026, that you can execute in your real life
- Understand what needs to occur in the tease / prelaunch / launch / and post-launch phases of selling
- Know how to run evergreen, live launches, and promotional sales using organic marketing strategies that work for YOUR capacity
PILLAR 4: MONEY
- Understand the revenue you currently have coming in and the expenses going out
- Determine your revenue goals for the year that you're striving towards (monthly, quarterly, and annual goals)
- Build and implement the strategy to achieving your revenue goals
Hear Directly From CoCo Members!
The Qualification Process of CoCo
Coach Collective is a financial, logistical, and time investment - for both of us!
You probably feel a bit scare-cited to be making this decision for your personal and professional development.
AND, it’s a significant investment for me as your coach!
We spend a lot of time and have a lot of contact with each member. It’s necessary that the vibe is right, for everyone’s success & enjoyment.
This is why we’re particular in our qualification process for Coach Collective members. I want this to be a HELL YES, from us both!
You’ll fill in and submit the application form so I can be confident that you're a fit for success with the Coach Collective coaching process, and so I can be certain that I'm the mentor to help you achieve YOUR goals.
Essential to your acceptance is that you must be anti-diet culture, be engaged in your own anti-oppression work, and fully support and stand with 2SLGBTQ+ communities, as well as celebrate and welcome all intersectional identities.
These values are the underpinnings of all teachings and business guidance given during our time together.
I am DELIGHTED to have the opportunity to work closely with you in 2026!
Here's the 411 on coco:
All sessions will be recorded and emailed out via video link. Plus, all sessions will be available via audio in private podcast format for easy listening on the go.
First, I’m so sorry you’ve had those experiences and can understand your hesitation to moving back into a group based program.
Leading groups is a privilege and an immense responsibility. We do our due diligence to curate a group environment that is as safe and comfortable as possible for all participants.
Non-negotiables for all students (and coaches) are: must be anti-diet culture, believe Black Lives Matter, be engaged in your own anti-racism work, and fully support and stand with 2SLGBTQ+ communities, as well as celebrate and welcome all intersectional identities. These values are the underpinnings of all teachings and business guidance given during our time together.
If you ever feel uncomfortable or harmed, I encourage you to speak to me about it! I trust your experience.
Coaching starts on January 5th, with our first live class on January 8th. Coaching ends on June 26th. That said, we have a BONUS group call to "Map Your Year" on Wednesday, December 10th at 1pm EST!
The assignments and work outside group and 1:1 call time will be whatever you are taking action on to implement in your business for systems development, launch prep, copywriting, etc.
EVERYTHING you are working on will be intentional for the forward movement of your business.
Totally understandable. And, as a parent of two young kids with a full schedule, I feel you on this!
We work with YOU, to see your whole life, and design your marketing strategy to flow with your real life. That is top priority in the Coach Collective. Business is deeply personal and our coaching absolutely reflects that.
Our strategies can fit how much time you have available. There are 2, 90-minute group calls per month. There is 1, 30-minute private call per month. There is weekly 90-minute co-working where the intention is to get to work on your business. Of course, all of these session are optional for you to attend, however you're able to and want to.
You’re in the right place! This is NOT just another course that you’ll purchase and never touch again. The intentions of Coach Collective are for you to be highly involved in the process of developing your marketing strategy, implementing the plans, and getting direct 1:1 feedback.
The support from the coaches are geared to YOU and what is happening in your business. You are not a number in this program. We only work with 10 students at a time to ensure everyone gets the support they need.
There is no specific number of revenue that you need to have been making before enrolling in the Coach Collective. That said, you should already have at least 1 proven offer that you are currently bringing in revenue from. If you do not yet, but are highly motivated you can still apply and have a convo with Jessie about it!
It’s fine if you do NOT want to continue selling your offer(s) exactly as is - we’ll work on adjusting it, where needed!
Absolutely. This is precisely what we do in Coach Collective - help you determine HOW you want your business to function, what offers feel aligned to you, and the ways in which you want to market and sell them.
Strategy is where I THRIVE and I cannot wait to help you dial in all the moving parts of your own!
Increasing revenue is a top goal for most CoCo students! It’s a pillar that we focus on in our coaching together: how can you make more money and retain greater profits?
There is a specific, proven process we follow in our coaching to help make that your reality by dialling into your vision, marketing, sales mechanisms, delivery systems, and team.
If increasing revenue is your goal, we’ll devise a plan to help get you there.
I deeply trust that if you implement your marketing and sales plan, and follow our coaching guidance that you will make more money in this calendar year vs. the last.
I cannot guarantee when your return on investment will be reached, but our Coach Collective students generally see this between 2 - 12 months in the program.
I’m so sorry this has been your experience! I have been there myself and as a small business owner, know how disappointing, frustrating, and scary this is.
From acceptance in the program you’ll fill in an extensive intake form. Included on that intake form is a question asking for your feedback on how you work best with a coach. Please answer this honestly and fully!
Additionally, the support in the Coach Collective in unmatched. Expect responses to any questions you ask in the Facebook group on on Voxer within 48 hours (M-F), monthly 1:1 private calls for the space to think and talk through anything you’re needing guidance on, and bi-weekly small group sessions with ample time to hear what others are finding success + struggle in, plus gain the knowledge needed to make your next business move.
You will be contacted directly within 24 hours of submitting your application to be notified if you have, or have not, been accepted into Coach Collective. At that point, we’ll send you a link to the checkout page where you can complete your purchase of your CoCo tuition.
I recommend you have the basics of business sorted OR have been working towards them (website, email list, social media accounts, have been selling at least 1 offer OR have ideas of what you want to sell).
THAT SAID, we have had multiple Coach Collective members who are just starting their business when they come into CoCo, and have had great success using the support of CoCo to get their offers off the ground and start generating revenue from them. Apply and we'll chat further to determine if it's a fit!
Applications close Monday, November 17!
Your care matters.
Spaces are extremely limited for this cohort. We start in January 2026 and work closely together for 6 months.
You'll hear back on the status of your application within 24 hours (but likely within hours, so check your inbox for my reply). Your spot is not confirmed until payment is made.
CoCo: Step Into A Stronger Leadership Role And Build An Unshakeable Foundation In Your Business For Amplified Impact & Profits!
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