Prenatal fitness
specialist academy
The Premier Certification That Transforms Health & Fitness Professionals Into Pregnancy & Pelvic Floor Experts
“I opened my business just one year ago, with a higher price point because I had invested in these certifications and knew I would be competitive in the marketplace."
KELLY SMITH
Personal Trainer and Pre/Postnatal Fitness Specialist (Full Body Fitness, Seattle)
Build a Booked-Out Coaching Practice and Profitable Business Training Pregnant Clients Using Tested Strength Training, Pelvic Floor, and Core Techniques
SKYROCKET YOUR SKILLS & ELEVATED YOUR EARNINGS
Set yourself apart with credentials and the education that helps you become the go-to prenatal & pelvic health coach in your local AND online communities - no more competing with general fitness trainers.
pre-approved for cec's:
1.9 credits
2.5 credits
4 credits
WHAT OUR GRADUATES SAY:
“I would argue she is the best teacher in the market. She says things in suchhhhh simple ways. I've been able to confidently help my moms heal their diastasis, and see significant improvements in prolapse symptoms. Her education is what helped me feel confident in actually training this niche well!"
LAUREN SMILEY
Certified Pregnancy and Postnatal Fitness Trainer
UNLOCK MULTIPLE REVENUE STREAMS WITH PFSA
Our alumni consistently report:
- 25-50% increase in their hourly rates
- Creation of premium packages for prenatal clients
- Development of profitable group programs
- Building recurring revenue through online courses
- Establishing referral partnerships with local healthcare providers
COULD THIS EXPERTISE BE THE KEY TO YOUR BUSINESS GROWTH?
PFSA is the perfect coaching and business accelerator for:
- Personal Trainers, Kinesiologists, and Group Fitness Instructors looking to tap into a loyal, high-value client base
- Chiropractors, Massage Therapists, and Athletic Therapists wanting to expand services and increase client retention
- Yoga Instructors, Pilates Teaches, Barre Class Leaders seeking to create premium specialized classes
- Birth Workers, Doulas, Midwives, Naturopathic Doctors aiming to add profitable fitness services
- ASPIRING Coaches and Clinicians ready to enter the industry, or develop a new niche, with a specialized advantage
THE ALL-IN-ONE ROADMAP FOR PRENATAL FITNESS
Unlike basic certifications that spend just 1-2 pages on pregnancy training, PFSA provides 10+ modules of focused training in prenatal and pelvic floor health with a step-by-step roadmap to help you become the GO-TO expert in your field.
This is your all-in-one system to:
[1] Rock proven assessment techniques that justify $150+ per session rates
[2] Create 12-week programs that clients willingly pay $1000+ to join
[3] Build a evidence-based coaching or clinical practice where clients typically stay through pregnancy and return for postpartum recovery (1-3 YEARS)
A Behind-The-Scenes Look At The Prenatal Cert!
The Ultimate Education in Prenatal Coaching:
THE PRENATAL FITNESS SPECIALIST ACADEMY is a online certification.
You will gain access to 10+ Modules of coaching education and become CERTIFIED as a Prenatal Fitness Specialist.
This is NOT your 'run of the mill' prenatal certification. This is a DEEP DIVE into the population, so you can be BEST prepared to coach, train, and lead your pregnant & pelvic health clients to the absolute best results possible.
With PFSA, you'll be equipped to coach Prenatal clients with confidence, retain your clients through this time periods, and power your profits with your elevated expertise.
What It's Like To Be In PFSA
once certified, you'll be ready to:
- 1). Create training packages for pregnant clients - and charge double what generic trainers charge for basic workouts
- 2). Develop programs addressing specific conditions like diastasis recti, pelvic organ prolapse, and urinary incontinence
- 3). Build multiple revenue streams through in-person, online, or hybrid models targeting this underserved market
- 4). Establish yourself as the practitioner whose 10+ Google review specifically mention exceptional prenatal care
- 5). Create long-term client relationships that span pregnancy (and BEYOND) - dramatically increasing client lifetime value
- 6). Differentiate your business in a crowded marketplace with specialized, evidence-based knowledge few competitors possess
WHY QUALIFIED PROFESSIONALS THRIVE IN THIS UNDERSERVED MARKET:
The truth is, most fitness professionals lack adequate education to effectively coach perinatal clients.
Traditional certifications barely cover pregnancy needs, and COMPLETELY neglect pelvic health.
⚡️This creates a massive opportunity for PFSA graduates to:
- Serve the MILLIONS of pregnant women in the *US and Canada alone* each year with targeted exercise programming
- Charge $125-200 per session for successful coaching strategies that 90% of coaches and clinicians aren't qualified to teach
- Build a waitlist of clients who are ready to book as soon as space opens
- Create referral partnerships with healthcare providers
Pregnant clients are actively searching for qualified coaches - and they're willing to pay more for proper expertise that ELIMINATES their frustrating symptoms and safely supports them in exercise.
The Results You'll Get With PFSA
“It completely exceeded my expectations with the amount of knowledge she brought into the course. It really made me see things in a different way. I really loved that I could go at my own pace. I would definitely recommend this course to anyone who works with this population - you'll be glad you did it!"
Justine Veloza
Physical Therapist
Be In Community With Like-Minded Prenatal Pros
The 4-Step PFSA Framework:
01.
BUILD SPECIALIZED KNOWLEDGE: Learn successful techniques specific to pregnancy conditions that equip you to identify and address client needs in your first session
CREATE SOLUTION-FOCUSED PROGRAMMING: Follow my templates and systems to create targeted coaching and treatments to support diastasis recti, pelvic organ prolapse, strength training protocols, cardiovascular exercise, and MORE
02.
03.
BUILD MULTIPLE REVENUE STREAMS: Copy my exact processes for one-on-one sessions, 8-week group programs, one-time weekend workshops, and online training plans
SCALE YOUR SPECIALIZED PRACTICE: Develop systems to build a waitlisted practice (in-person or online), create strategic referral partnerships, and position yourself as the undisputed expert in your market
04.
Meet Your Head Coach
JESSIE MUNDELL, MHK, P.KIN
Hi, I'm Jessie! With over 18 years dedicated to coaching pregnant and postpartum clients, I've developed specialized expertise that transform both physical results and confidence for perinatal populations.
For the past 12 years, I've built and scaled a thriving fitness business that seamlessly blends in-person and online coaching models. What started as local training has grown into a profitable global practice that generates consistent multiple six-figure revenue.
I'm passionate about leading our PFSA students - like YOU -to elevate their impact and earning potential.
Meet YOUR guest LECTURERS
In each module, you will learn from me, PLUS incredible pregnancy, pelvic floor, and health educators for the most well-versed skill-set.
Dr Marcia is a doctor of physical therapy, yoga teacher, child of immigrants, rescue dog owner, & gender fluid spoonie that will shout Black Lives Matter in any & all spaces.
She is also the co-host of the Disabled Girls Who Lift podcast.
Dr Marcia is a huge believer in body autonomy and using the right movement as medicine.
Allison is a DONA certified birth doula whose passion is supporting folks during childbirth and educating them to help them achieve their desired birth. Allison is a nurse with 15 years experience in mother/baby health and pediatrics. She has experience as a lactation counselor as well as a midwife assistant. She is currently a student Midwife with Commonsense School of Midwifery in Orlando.
Kristin Yeung Lasseter, MD is a Board-Certified Psychiatrist in Texas who specializes in Reproductive Psychiatry and Women’s Mental Health.
Dr. Lasseter founded Reproductive Psychiatry Clinic of Austin in 2018, which now hosts multiple psychiatrists and psychotherapists specialized in treating mental health disorders related to the reproductive lifespan.
As a Registered Dietitian it is my job to help people form healthy habits. I work with clients on a holistic level, as in how we view food, procure it and eat it; it touches almost every aspect of our lives. Megan practices with the lens of inclusivity and weight neutrality. Nutrition practice is highly client-centered and is not one-size-fits all. My greatest honor is taking evidence-based information and finding practical real-life ways to apply it to life.
Laura is a DONA certified birth doula and certified postpartum fitness specialist who focuses on empowering women through education and support. Laura is passionate about educating women on all things birth and postpartum so that they are in control of their journey. She runs the Pelvic Floor + Core Program, which focuses on Diastasis Recti and pelvic floor restoration, plus co-teaches childbirth education.
Dr. Anietie Ukpe-Wallace, PT, DPT, also known as Tia, is an orthopedic and pelvic health physical therapist who specializes in providing a continuum of care and support from pregnancy loss to postpartum all while emphasizing the importance of self-care. Tia has had a life-long fascination with the human body and its inner workings which ultimately led her to path that she is on today.
Aliya is a physiotherapist with 12 years of experience. She focuses exclusively on women's health + pelvic health, including prenatal and postpartum pelvic health, preparing folks for labour + delivery, incontinence, painful intimacy, and pelvic pain. She created Box Wellness Co. as part of her mission to teach women and non-binary people about the changes that occur in their bodies throughout their lifetimes.
I am a Mother and a registered orthopaedic/pelvic health physiotherapist practicing in Toronto, Canada. My practice style is patient-centered, evidence-based, and is focussed on empowering my clients with education on how to get to their specific goals reached through movement.
I am most passionate about helping all genders, all races, and all ages who are suffering in silence with pelvic health dysfunctions.
Tara Abel is a Certified Personal Trainer, Pre/Postnatal Fitness Speciailist, and Mom to 4 wild and sweet kids! She helps moms feel strong, capable, and free in their bodies and lives.
Tara is a curriculum developer of the Prenatal Fitness Specialist Academy, and Co-Coach of all programs here at JMG Fitness Consulting Inc.
Alycia Two Bears is a member of the Mistawasis Nêhiyawak First Nation but calls Mohkinstsis home. Alycia practices Birthing as Ceremony and supports anybody who uses her services from this perspective. She believe supporting pregnant and Birthing bodies is one of the greatest actions we can embrace to grow a strong, healthy, viable community. As a mother to five children, she is an advocate for home births, midwives and access to the best birth options for every birthing body.
Nicola Salmon is a fat-positive Fertility Coach, and trained acupuncturist and naturopath.
She helps fat folks navigate getting pregnant in a weight-obsessed world and advocates for change in how fat women are treated on their fertility journey.
She is also the author of the book, Fat and Fertile.
Britt has a PhD focused in Kinesiology from the University of Massachusetts, Amherst and is a Certified Personal Trainer, specializing in coaching pregnant and postpartum people. She now works full-time as a Research Scientist for OrangeTheory Fitness, being responsible for overseeing both the development of and execution of data collection, data management, and results interpretation.
Madison Cleckler is The Fitness Doula. She is a perinatal fitness expert, women's fitness specialist, and doula. She’s worked with hundreds of pregnant and postpartum people to help them build strength and reduce pain and pelvic floor symptoms to have more comfortable pregnancies, empowered births, and easier postpartum recoveries.
CHECK OUT THE prenatal CURRICULUM:
MODULE 1
The Pregnant Person's Core and Pelvic Floor
Topics include: core + abdominal wall + pelvic floor anatomy, diastasis recti in pregnancy, impacts on the bladder and bowels, helping your client build a supportive prenatal team
EXAMPLE SESSIONS:
Prenatal Core and Pelvic Floor 101 with Jane Bai
DRA Assessment in Pregnancy with Jessie Mundell
Core Connection Breathing with Jessie Mundell
MODULE 2
Core and Pelvic Floor Symptoms and Strategies
Topics include: understanding common pregnancy core and pelvic floor concerns, strategies for helping your clients remedy and reduce their symptoms, prolapse, hernias, pelvic pain, and more!
EXAMPLE SESSIONS
Prenatal Core and Pelvic Floor Common Concerns with Aliya Dhalla
3-Step Overview For Managing Pelvic Girdle Pain with Jessie Mundell
How To Manage Hernias with Jessie Mundell
MODULE 3
The Evidence for Prenatal Exercise
Topics include: what current literature shows on the benefits and medical contraindications of pregnancy exercise for the pregnant person and fetus, athletic training in pregnancy, multiples pregnancies.
EXAMPLE SESSIONS:
Pregnancy Exercise Literature Overview with Dr. Brittany Masteller
How to Adjust for Pain and Symptoms in Daily Life and Movement with Jessie Mundell
Using Supine Exercises with Jessie Mundell
MODULE 4
Strength Training Through the Trimesters
Topics include: how to design workouts and strength training programs for all trimesters, core and pelvic floor exercise considerations
EXAMPLE SESSIONS:
Prenatal Strength Training Programming with Jessie Mundell
3 Ways to Improve Spinal and Rib Cage Mobility with Jessie Mundell
How to Build Hip Internal Rotation Strength with Jessie Mundell
MODULE 5
Cardiovascular and Conditioning Training
Topics include: pregnancy cardiovascular, conditioning and interval training guidelines through the trimesters, pregnancy cardio programming, high impact exercise
EXAMPLE SESSIONS:
Prenatal Cardiovascular Training Through The Trimesters with Jessie Mundell
Strategies for Coaching High Impact Exercise with Jessie Mundell
How To Have More Comfort with Walking with Jessie Mundell
MODULE 6
Birth Preparation and Education
Topics include: birth mindset, language to use around birthing with your clients, how to use your training and treatment plans to help clients prepare for pushing
EXAMPLE SESSIONS:
Birth Mindset and Language with Madison Cleckler
Prepare for Pushing with Anita Lambert
Comforting Labor Tactics with Alycia Two Bears
MODULE 7
Diet Culture and Anti-Fatness In Pregnancy
Topics include: how weight and size stigma shows up in prenatal care, your clients' health impacts from anti-fatness, gentle nutrition in pregnancy
EXAMPLE SESSIONS:
Understanding Weight and Size Stigma & Health Impacts with Nicola Salmon
Gentle Prenatal Nutrition with Megan Wallace
MODULE 8
White Supremacy, Racism, and Historically Marginalized Populations
Topics include: understanding how white supremacy and racism impact someone's prenatal care experiences and their health in pregnancy, working with folks with disabilities
EXAMPLE SESSIONS:
Building More Inclusive Spaces for Folks With Disabilities with Jessie Mundell
White Supremacy in Prenatal and Birthing Care with Jessica Swain
MODULE 9
Mental and Emotional Health in Pregnancy
Topics include: understanding prenatal depression, anxiety and mood disorders, treatment options for pregnancy mental health supports
EXAMPLE SESSIONS:
Pregnancy Mental Health Concerns and Options for Care with Kristin Yeung Lasseter
Sleep Strategies with Jessie Mundell
MODULE 10
Topics include: tools for building your in-person and/or online business, email marketing, mindset training, course creation, Academy student spotlights, and the final exam.
EXAMPLE SESSIONS
Ethical Copywriting with Tara Abel
Building Prenatal Online Program Options with Jessie Mundell
everything you need to build a thriving practice:
- 10+ MODULES of comprehensive training that builds both your expertise and your business (2-3 hours of study per Module)
- SELF-PACED LEARNING: complete at your convenience with TWO FULL YEARS of access to all updates
- EVIDENCE BASED COACHING STRATEGIES to allow you to have maximum client impact & premium pricing strategies
- COMPREHENSIVE PROTOCOLS for addressing specialties like diastasis recti, pelvic organ prolapse, and birth preparation
- PROVEN BUSINESS FRAMEWORKS for creating profitable offers, group programs, and workshop offerings
- MARKETING TEMPLATES to promote your specialized services effectively
- MULTIPLE LEARNING FORMATS: video tutorials, audio versions, and written materials to fit your learning style
PLUS, THESE EXCLUSIVE COACHING & BUSINESS BUILDING BONUSES!
- BONUS #1: RESEARCH DATABASE with evidence-based literature to enhance your expert positioning
- BONUS #2: PRIVATE COMMUNITY for networking with successful peers and getting your business questions answered
- BONUS #3: ONGOING QUESTION SUBMISSION FORM to get any Qs you have answered by Jessie
- BONUS #4: "Launch & Sell Out Your Group Programs" workshop with Rikki Cortese, featuring step-by-step systems to create profitable group offerings
- BONUS #5: "Recoup Your Investment In 60 Days" workshop with Jessie, teaching you 10 proven methods to quickly monetize your new expertise
- BONUS #6: "Prenatal Exercise" workshop template - complete done-for-you system to run paid workshops that attract new clients
- BONUS #7: PRIVATE PODCAST ACCESS for learning on-the-go, maximizing your time efficiency
“It was laid out beautifully. It was like plug and play. You made it so simple to implement. That was a driving force behind it all, too. I felt like I could do this. You make it so simple and easy that I felt confident in launching our programs.”
Rikki Cortese
Prenatal and Postnatal Exercise Specialist, Personal Trainer and Group Instructor
“The courses I had done to that point felt like I was jumping through a hoop. Jessie’s course felt like she was reaching out to help me to help enrich and develop me as a professional and help me feel more competent working with a population that deserves to be honored, recognized and approached competently.”
Amy Cooper
Perinatal Fitness Trainer
“PFSA seriously levelled up my business - I'm finally profitable and serving my clients in a way that feels aligned and powerful.
MARTINE CHIASSON
Kinesiologist and Postpartum Fitness Coach
BONUSES! A Done-For-You Template to Host Your Own PAID "Exercising in Pregnancy" Workshop
This is a template for hosting a structured, 2-hour long workshop where you can teach the basics of how to exercise in pregnancy, in a pelvic floor aware manner. PERFECT for pregnant folks in all trimesters to attend.
- The perfect way to start establishing yourself as a specialist so that you can build a strong referral network
- Use this at mom and parent groups, or hold online or in-person workshops so that you can diversify your income streams
- Build up an interest list of people who attend this workshop so that they will inevitably want to join your session-based, group classes again and again in the future
ANOTHER BONUS!
You will get access to our PRIVATE PODCAST for Academy members only, so you can listen to an all-audio version of the course.
You do NOT have to be at your computer to learn and complete the materials. Listen on the go (walking, working out, driving, etc) - yes, please!
"what happens after i join?"
- Immediate access to all course materials through our secure portal and private podcast
- Complete the training at your own pace (most finish within 3-12 months)
- Implement the business systems alongside your learning
- Take the final exam when ready
- Receive your certification as a Prenatal Fitness Specialist
- Complete access to the entire course, exams, updates, and new resources for TWO FULL YEARS
SUCCESS STORIES FROM GRADS WHO TRANSFORMED THEIR BUSINESSES
“I found the Academy incredibly beneficial as I work with a lot of people who have had children. It allowed me to increase my awareness of what to avoid and what to focus on for people who are postnatal. With my partner due any day now, I feel more confident that I will be able to help her."
SAM HODGE
Certified Personal Trainer
“Jessie’s teaching style makes multifaceted and complex topics easy to understand and applicable for anyone working with postpartum women.”
Tara Abel
Trainer, Prenatal and Postnatal Fitness Specialist Academy Co-Coach
BONUSES! The How-To-Guide to Start And Sell Out Your Own Prenatal Fitness Group Classes
This done-for-you, 8-week group fitness class plan will help you start generating revenue, PRONTO.
- 8 example, 30-45 minutes long pregnancy (and/or postpartum) group fitness classes planned for you so that you can start coaching your ideal clients immediately
- Start making back your investment in the Academy by running your own group class program for moms and parents
- Work with folks of all stages in pregnancy, with varying fitness needs so you can continue learning, teaching, and growing your impact
get certified
- 10+ MODULES of comprehensive training that builds both your expertise and your business (2-3 hours of study per Module)
- SELF-PACED LEARNING: complete at your convenience with TWO FULL YEARS of access to all updates
- EVIDENCE BASED COACHING STRATEGIES to allow you to have maximum client impact & premium pricing strategies
- COMPREHENSIVE PROTOCOLS for addressing specialties like diastasis recti, pelvic organ prolapse, and birth recovery
- PROVEN BUSINESS FRAMEWORKS for creating profitable offers, group programs, and workshop offerings
- MARKETING TEMPLATES to promote your specialized services effectively
- MULTIPLE LEARNING FORMATS: video tutorials, audio versions, and written materials to fit your learning style
PLUS, THESE EXCLUSIVE COACHING & BUSINESS BUILDING BONUSES!
- BONUS #1: RESEARCH DATABASE with evidence-based literature to enhance your expert positioning
- BONUS #2: PRIVATE COMMUNITY for networking with successful peers and getting your business questions answered
- BONUS #3: ONGOING QUESTION SUBMISSION FORM to get any Qs you have answered by Jessie
- BONUS #4: "Launch & Sell Out Your Group Programs" workshop with Rikki Cortese, featuring step-by-step systems to create profitable group offerings
- BONUS #5: "Recoup Your Investment In 60 Days" workshop with Jessie, teaching you 10 proven methods to quickly monetize your new expertise
- BONUS #6: "Prenatal Exercise" workshop template - complete done-for-you system to run paid workshops that attract new clients
- BONUS #7: PRIVATE PODCAST ACCESS for learning on-the-go, maximizing your time efficiency
Hear from pfsa alumni:
FREQUENTLY ASKED QUESTIONS
You probably have questions. Here are all the answers.
PFSA is for fitness and health professionals who want to take action on becoming stronger, more effective coaches and clinicians for their pregnant clients patients. Join if you’re a personal trainer, group fitness instructor, physiotherapist, physical therapist, chiropractor, Naturopathic Doctor, Athletic Therapist or anyone who works with / WANTS to work with postpartum folks.
Yes! This information is key and necessary when working in fitness and pelvic health for all people, regardless of the age of children or how long it has been since pregnancy. We consider postpartum to be forever, not just 3, 6, or 12 months after birth. There are considerations you may need to take into account when coaching folks who have EVER BEEN PREGNANT, for their diastasis recti, incontinence, breathing techniques, pelvic organ prolapse, and more.
Absolutely. Anyone looking to gain more in-depth knowledge of pregnancy is welcome and ENCOURAGED to take the course. Moms, physiotherapists, chiropractors, massage therapists, rehab providers, body workers, barre instructors, yoga teachers.
YES. Even if you work with a different variety of clients, athletes, seniors... EVERYONE you coach has a core and pelvic floor!
Plus, if you work with folks who have EVER been pregnant or given birth - even if it was decades ago - there is so much you need to know about how their body was impacted at that time. And, they still may be struggling with physical symptoms years later that YOU can now help them adjust!
Ahhhh, I get it! This is exactly how I felt before I starting working with pregnant people, too. The thing is, it is a massive responsibility to train and treat prenatal people well. And you CAN do - effectively and with excellent results.
But, you need the evidence based education and skills to do so. I'm going to teach you what to absolutely include AND what to avoid in the PFSA.
You definitely will! If you’ve been in this game long enough then I know you value continuing education. I’ve been coaching pregnant clients for 15+ years and I’m pushed by my mentors to uplevel my skills constantly. I’d love to give you some nudges - and learn alongside you!
Each Module has approximately 2 hours of studying time. There are 11 total Modules (Prerequisites + 10 Modules). You have TWO YEARS access to the course and ALL updates made to it in that time, so you’re welcome to go at your own pace to learn in the manner that is most effective for you.
Some people complete the PFSA certification by going through one Module per week, while others do one Module per month.
The timeline is all yours!
The Prenatal Fitness Specialist Academy is approved for Continuing Education Credits by NASM, ACE, and Can-Fit-Pro. Additionally, some students have submitted their certificate of course passing to other governing bodies and been approved for credits that way.
If you need any additional help with this process, we'll be happy to give further information.
Yes! An instalment plan with 6-monthly payments is available. Please note that all Canadians using the payment plans MUST pay via Stripe rather than PayPal (hello, CRA!).
PLEASE NOTE: There is a 7-Day refund policy. If you request a refund, we will check in with you to see if there is anyway we can best support you - as that's what we're here to do and truly want you to succeed with it! But, if we cannot resolve the issue, we'll happily provide the refund.
- Coach a pregnant person back to exercise and better core and pelvic floor health during pregnancy with CONFIDENCE
- Understand how to assess and progress a client with Diastasis Recti
- Know how to modify workouts for someone with pelvic organ prolapse, incontinence, or pelvic pain
- Get comfortable progressing a client through the trimesters, in cardiovascular training, running, and even high impact work, if applicable
- Know how to program effective strength training workouts for early or late pregnancy
“I have really been able to niche down in my specialty of pre/postnatal exercise, with a physiotherapy lens. PFSA helped me build the confidence to be bold and unapologetic in my messaging, which has helped me to attract my ideal client almost 100% of the time."
RHONDA CHAMBERLAIN
Physiotherapist and Postpartum Fitness Coach
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